A basic principle in marketing is that the Consumer is always right.  The consumer rights in Sri Lanka are protected by the Consumer Affairs Authority and Authority consider that protection of consumer rights is a means of developing responsible civic society. 

We uphold internationally accepted basic consumer rights:

1. The right to satisfaction of basic needs – To have access to buy essential goods and services: adequate food, clothing, shelter, education, public utilities, water and sanitation.

2. The right to safety – To be protected against products, products processes and services which are hazardous to health or life.

3. The right to be informed – To be given the facts needed to make informed choice, and to be protected against dishonest of mislead advertising and labeling.

4. The right to choose – To be able to select from a range of products and services, offered at competitive prices with an assurance of satisfactory quality.

5. The right to be heard – To have consumer interests represented in the making and execution of government policy, and in the development of products and services.

6. The right to redress – To receive a fair settlement of just claims including compensation for misrepresentation, shoddy goods or unsatisfactory services.

7. The right to consumer education – To acquire knowledge and skills needed to make informed, confident choices about goods and services, while being aware of basic consumer rights and responsibilities and how to act on them.

8. The right to a healthy environment – To live and work in an environment which is non-threatening to the well-being of present and future generations.